Dabur Bets On Wellness Biz For Double-Digit Growth

Thu, 10 July 2025
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Dabur India is bullish on achieving sustainable double-digit growth by FY27-28, stated the annual report released on Wednesday.To spur demand and aid growth in the new financial year, the company has identified seven strategic pillars. 

These are set to help the company achieve a sustainable double-digit compound annual growth rate (CAGR) in both top line and bottom line by FY28.As part of this strategy, the maker of Real fruit juices and Hajmola candy will deepen investments in its core power brands -- Dabur Red, Real, Dabur Chyawanprash, Dabur Honey, Hajmola, Dabur Amla, Odonil, and Vatika. They account for over 70 per cent of the firm's portfolio.

The company is also doubling down on its health and wellness category, where it will expand the Hajmola and Pudin Hara franchise beyond digestives. It would scale up health juice offerings to capture share in functional beverages, and accelerate new launches like Shilajit, 'which tap into the rising demand for vitality, immunity, and endurance,' the report stated.

"Additionally, we are developing low-sugar and zero-sugar variants to cater to consumers who are conscious of their sugar intake. We already have a wide range of healthy juices under Real Activ with zero added sugar and coconut water, which is a low-cal beverage with less than 20 kcal,' the report further stated.

In FY25, the company's net profit dropped 4 per cent to Rs 1,767.6 crore while its net sales rose 1.2 per cent to Rs 12,536 crore.  The company's portfolio currently includes three Rs 1,000 crore brands -- Dabur Amla, Dabur Red Toothpaste, and Real -- alongside three Rs 500 crore brands and 16 brands in the Rs 100 crore to Rs 500 crore range.

-- Akshara Srivastava, Business Standard