This concept has depth, yes, but in the film industry, it is difficult to say what will work and what won't, commercially.
In France, the film is in its sixth week and is doing well, but I don't know what will happen in India.
Before I did this movie, I knew something like this existed but I didn't really know till I went through the entire act myself. Today, I know how serious it is. I wish Matrubhoomi works. As a film, of course, but also to spread awareness.
Punkej Kharbanda, the producer, got in touch with me as he is a family friend, and he wanted me to meet Manish Jha, the director. For me, it was a great opportunity to work with an award winner.
I was very excited to know that I was doing a woman-oriented subject. When I read the script, I almost chickened out! I didn't think I could do it!
Manish and Punkej convinced me.
One of the brands Tulip modelled for was rediff.com