Where it was shot: On a set in Karjat, near Mumbai. Very close to where the reality show Big Boss was shot. Some of the cricket balls during the shoot landed on the Big Boss site. Even the elephant in the Nike ad ventured onto the Big Boss sets.
About 45 people were cast in the ad. The buildings shown are facades with nothing behind.
"We did not want people who looked like models," adds Agnello Dias, "we wanted them to be tough and have lean, sportsmen-looking bodies. They are not models, they are actually stuntsmen."
Time to shoot: One month.
The challenge: "I wanted complete authenticity," says Abhinay Deo, "That it should look like a huge street in a metro. The challenge was being pitted against Nike commercials which are the most incredible ads. We had to stand up to the international level without losing sight of Indian-ness. What usually happens is that international ads become universal and lose the local flavour, and vice versa, (where local ads lose international appeal because of being too rooted in a particular culture or region). We did not want that to happen."
Image: S Sreesanth and Zaheer Khan play cameos in the ad, unlike many Nike commercials which are sports star-centric
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