Feet of Fortune
David Beckham; Brand worth US $54m
Football's global icon could only finish second to Ronalindho's sorcery.
While Real Madrid midfielder Beckham still has the best-known face in the game, Ronaldinho's comparative youth and recent achievements with Barcelona made him a more attractive marketing prospect, the consultancy said.
"Beckham owes his second place in the ranking to his status as the 'metrosexual' prototype and the lucrative contracts this generated for him," BBDO said.
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