From 1988 to 1997, 85 per cent of the top 25 per cent box-office Hollywood hits dramatised the use of tobacco and one in five children's films showed cigarettes and global brands," said Dr Sattar Yoosuf in his speech.

"The world of films and fashion must stop promoting products that kill a person every ten seconds. They must send messages to the younger generations that smoking or consuming tobacco is neither fashionable nor smart," he added.

Urmila Matondkar made a late entrance and early exit. After being felicitated by Swaraj, she extended her support by signing a tobacco-free films poster.