As far as ingredients go, the dark chocolate will have four variants: rich cocoa, raisin and nut, hazelnut and almond. To top it all, the health benefits attached to dark chocolate will be presented as an added incentive to consumers.
"The cocoa beans used are a natural source of anti-oxidants and reduce ageing," adds Purohit.
Sheth seconds: "Dark chocolate will do well because of its rich taste and intrinsic health and well-being benefits."
But where the taste and health benefits might be top notch, the 100-gram chocolate makes the wallet considerably lighter. Isn't Cadbury afraid that the price would deter customers?
"People will see more value in it. Besides, this is positioned as an indulgence," replies Purohit.
Naik of Food Bazaar agrees. "Dark chocolate has potential. I would put my bet on it."
Image: Boxes of Cadbury's chocolate. | Photograph: Graeme Robertson/Getty Images
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