Further, it is also rumoured that US-based Hershey's is planning to enter the Indian chocolate market through its joint venture with Godrej.
Purohit, though, remains unperturbed. "With the economy opening up, there will be competition. Imported chocolates in India still have a market share of just 1 per cent. How much you see of them and what sells are two different things."
Still, Cadbury is not taking chances. With an impetus on innovation, the confectionery maker is moving away from making chocolates for children to making them for the richer, affluent, indulgent adult. "Today, we find chocolate restricted to children, but we've decided to change that," says Purohit.
Image: The world's largest Hershey's Kisses chocolate unveiled at the Metropolitan Pavilion on July 31, 2003 in New York City. | Photograph: Lawrence Lucier/Getty Images
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