Not long ago, a national marketing campaign from motorcycle maker Harley-Davidson addressed the sputtering economy with a heavy dollop of devil-may-care attitude. The tag line: Screw It. Let's Ride.
Harley seems to have applied the same logic to its loan portfolio.
In a pattern eerily similar to the housing bust, the $5.7 billion Milwaukee company used its in-house finance unit to chase after subprime borrowers, making it easy for them to buy $20,000 hogs with no money down.
Image: A biker dressed as a knight poses on his Harley Davidson bike | Photograph: Eric Estrade/AFP/Getty Images
Also read: The credit crunch spreads to business
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