1. This shoe sports the slogan: 'Let's do it!' What is its logo known as? (Please refer to the pic to the left)
a) Nipper
b) Swoosh
c) Giga
Wrong! Try again..
Wrong!
The correct answer is Swoosh.
Nike, in its earlier avatar, was Blue Ribbon Sports. In the early seventies, it decided to create a new line of footwear. BRS's founder Philip Knight asked graphic design student Caroline Davidson to create a logo that could be placed on the side of a shoe.
Among the design options she created was the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work.
In June 1972, the first running shoes bearing the Swoosh were introduced at the US track and field Olympic trials. In 1983, a grateful Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock.
Photograph: Mark Renders/Getty Images
Correct!
Nike, in its earlier avatar, was Blue Ribbon Sports. In the early seventies, it decided to create a new line of footwear. BRS's founder Philip Knight asked graphic design student Caroline Davidson to create a logo that could be placed on the side of a shoe.
Among the design options she created was the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work.
In June 1972, the first running shoes bearing the Swoosh were introduced at the US track and field Olympic trials. In 1983, a grateful Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock.
Photograph: Mark Renders/Getty Images
2. Which athletic shoe brand did Adidas buy?
a) Reebok
b) Puma
c) New Balance
Wrong! Try again..
Wrong!
The correct answer is Reebok.
In January 2006, Adidas bought British rival Reebok for $3.8 billion. It expected to pose a challenge to Nike, the number one athletic shoe manufacturer, in North America. However, Reebok’s weak performance has put paid to this expectation, at least for now.
Correct!
In January 2006, Adidas bought British rival Reebok for $3.8 billion. It expected to pose a challenge to Nike, the number one athletic shoe manufacturer, in North America. However, Reebok’s weak performance has put paid to this expectation, at least for now.
3. The daughter of a famous pop star launched a joint venture line with a world famous athletic shoe brand. Name this person and the brand
a) Stella McCartney and Adidas
b) Elizabeth Jagger and Nike
c) Nicole Richie and Reebok
Wrong! Try again..
Wrong!
The correct answer is Stella McCartney and Adidas.
In September 2004, celebrated English fashion designer Stella McCartney - former Beatle Paul McCartney's daughter - launched a joint-venture line with Adidas. The line, a sports performance collection for women, is called 'Adidas by Stella McCartney'. It includes apparel for swimming, gym, running, tennis and wintersports, as well as bags.
Correct!
In September 2004, celebrated English fashion designer Stella McCartney - former Beatle Paul McCartney's daughter - launched a joint-venture line with Adidas. The line, a sports performance collection for women, is called 'Adidas by Stella McCartney'. It includes apparel for swimming, gym, running, tennis and wintersports, as well as bags.
4. What does the 'Miracle of Bern' refer to?
a) Nike signing Michael Jordan
b) Puma becoming the most-sold brand
c) Germany winning the 1954 World Cup wearing Adidas
Wrong! Try again..
Wrong!
The correct answer is Germany winning the 1954 World Cup wearing Adidas.
Germany winning the 1954 World Cup (soccer) wearing Adidas. According to Time magazine, Adidas made its reputation with soccer. For the 1954 World Cup, Adidas founder Adolf Dassler had designed the first soccer shoe with replaceable cleats, or screw-in studs, at the bottom.
An hour before the final between heavily favoured Hungary and Germany, Dassler surveyed the muddy field and figured his German team needed longer studs to improve traction.
Germany upset Hungary 3-2 in the slop, and the 'Miracle of Bern' established Adidas as the unquestioned soccer leader. Even today, Adidas has a 38 per cent share of this market, as compared to 31 per cent for Nike.
Correct!
Germany winning the 1954 World Cup (soccer) wearing Adidas. According to Time magazine, Adidas made its reputation with soccer. For the 1954 World Cup, Adidas founder Adolf Dassler had designed the first soccer shoe with replaceable cleats, or screw-in studs, at the bottom.
An hour before the final between heavily favoured Hungary and Germany, Dassler surveyed the muddy field and figured his German team needed longer studs to improve traction.
Germany upset Hungary 3-2 in the slop, and the 'Miracle of Bern' established Adidas as the unquestioned soccer leader. Even today, Adidas has a 38 per cent share of this market, as compared to 31 per cent for Nike.
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