When Johnson took over, Sathya Agencies had three branches and an annual turnover of Rs 2 crore (Rs 20 million). With more branches, all of which are located at prominent locations, his company is now doing booming business. He has a simple set of rules for his business:
He buys goods in bulk for all his 14 outlets and can thus demand heavy discounts from manufacturers. This makes his prices very competitive.
High visibility is his watchword when he selects a possible location for a new showroom.
Customer relations and after sales service to him are prime. From the minute you enter the shop till the time you leave it, you have polite salesmen/girls helping you with product specifications, functions, price, comparative prices: all delivered along with a ready smile. His company offers excellent service even years after you purchased something from them.
Sathya Agencies deals only in popular brand names. The company does not sell products of unknown brands.
Another of the company's traits is its simplicity. After a recent trip to New Delhi, he said: "In Tuticorin, I am considered a 'big' man, but in Delhi I really felt so small and insignificant."
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