'Maharashtra is changing, so why are you still stuck with the old?' This is the message that the new commercial for Sunfeast's Marie Light conveys. Shot indoors at the Film City the commercial features a colourful song and dance number by actor Shah Rukh Khan. While Farah Khan directed and choreographed the ad, Vishal and Shekhar provided the music.
The film has been created especially for the Maharashtra market.
The ad highlights how fashion has changed from the Nav-vari (nine yard) saree to stylish trousers and shirts, from Kolhapuri chappals to sandals, from scooters to cars etc.
The ad also highlights, in a lighter vein though, some achievements of Maharashtra -- the dabbawaalas making it to Harvard, a Marathi film making it to the Oscars etc. The ad exalts us to shun the old Marie and switch to ITC's new and healthy Sunfeast Marie Lite.
ITC Sunfeast with its effervescent commercials and clever strategy for Marie Lite is sure to give the other Marie's a run for their money.
Image courtesy: FCB Ulka
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