|
|
 Email this Page |  Write to us
Naukri.com -- Meet Hari Sadu
April 26, 2007
Hari Sadu -- H for Hitler, A for arrogant, R for rascal, I for idiot. The film, created by FCB Ulka Delhi for naukri.com is about a tough boss trying to make his subordinate's life miserable. However, the subordinate gives it back to his boss in more than equal measure.
This ad from naukri.com takes boss-bashing to the next level and is based on the simple insight that many employees quit because of their bosses. It effectively drives home the point that if employers do not treat their subordinates well, they can always go to naukri.com and find another job!
A simple but excellent treatment and execution created a great campaign for one of India's premier job sites. The ad won the Campaign of the Year award at at the Advertising Club Kolkata, Consumer Connect Awards.
Image courtesy: FCB Ulka
|
|
|
Advertisement
