MAN BEHIND THE VENTURE: Hameed Saberi, the managing director of Shades Enterprises, is the brains behind the venture. He belongs to the Saberi's Opticals group, which has 14 outlets in Hyderabad.
Saberi has know his star partners for long. They often dropped by his stores to buy the latest sunglasses to hit the market. "Suniel and Sanjay have been friends for a long time. Whenever they used to come to Hyderabad they would come to my stores. They were very impressed with my outlet," says Saberi.
Two years ago, he suggested that they form an enterprise to sell high-end sunglasses. It is only now that the project has finally materialised.