BRAND AMBASSADOR TOO: "I don't need sunglasses. I need reading glasses!" declares Sanjay Dutt.
Dutt says that he doesn't really shop for sunglasses as much as he goes to the optician's store to pick up the prescription glasses.
Apart from holding a 20 per cent stake in the company, Dutt and Shetty will also be the brand ambassadors for the store initially.
Both are also working on a signature line of sunglasses that should hit the market in about six months. Starting at Rs 500, these sunglasses will be heavily promoted by the duo.
As for the first store, which opens in Hyderabad soon, the two plan to make it a glitzy affair. Local celebrities, businessmen and fashion models will make the store launch an affair to remember, they say.
Although prescription glasses is what Dutt usually goes for, he does pick up Gucci and Safilo glasses whenever he can.