Other than Levi's, Hital has worked on a number of successful campaigns while at JWT. Most youngsters are familiar with his work. Well-received campaigns he has worked on include Smirnoff's Green Apple Twist, and FIFA's 2006 World Cup football campaign, in partnership with a national newspaper.
Hital explains, "For Smirnoff's Green Apple Twist, we came up with a series of print advertisements that focus on popular themes revolving around apples. One print ad, for instance, shows Isaac Newton sitting under a tree holding a green apple, while another focuses on Adam and Eve and the forbidden fruit angle. The theme running through all these ads is 'old story, new twist'.'
Continues Hital, "The FIFA promotion was primarily Senthil's idea. On the day of the first World Cup match, and for the whole week that followed, we had the newspaper delivered to bookstalls, street corners and roadsides in a special way -- each edition was bunched up to resemble a football!"
Image: Smirnoff's Green Apple Twist print ad -- the Adam and Eve theme
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