"The most memorable year of my life, career-wise, was 2006, thanks to the Levi's concept," says Hital. "The assignment was originally handed over to JWT's Bangalore office, but I dreamt up this stick figure concept and submitted it anyway. See, we needed to project the absolutely slimming effect of the jeans, and it doesn't get any thinner than stick figures! They loved the concept and gave it the go-ahead. When Craig Davis, chief creative director of JWT worldwide came across it in his internal review of the company in the third quarter of 2006, he was very impressed."

To say that 'Slim vs Slim' has won recognition would be an understatement -- it is the proud recipient of a Young Guns Award, a British Design and Art Direction (DNAD) Award, a Clio, and five Gold Lions at the 53rd Cannes Advertising Festival, missing the festival's ultimate honour, the Print Grand Prix, by a hair's breadth to a Lego advertisement.

When asked about the worst assignment he's ever handled here at JWT, or for that matter, at any of his previous agencies, Hital replies, "According to me, there's no such thing as a 'bad assignment'. If you can't come up with a good idea on how to present a product in a campaign or advertisement, that's your lookout! And if your concepts are rejected by your client repeatedly, then that's also a shortcoming on your part!"