Says Pravin Bhalerao, proprietor of Suyog Watches in Mumbai, "As far as trends go at the moment, gold and gold-plated watches are not very much in demand, as compared to steel and sporty-looking pieces. However, it's mainly the watches which sport big brand-names like Tag Heuer and Swatch, that people go in for."

Pravin adds that the youth is becoming so brand-conscious, even grey-market pieces that are not purchased from authentic retail outlets, and cheap imitations of expensive makes will do for them. Just so long as your watch is branded, that's all that matters.