This is one of the strongest reasons most people cite for starting up.
And everyone is passionate about something. It could be dancing, cell phones, watches, clothes, sports, the Internet and just about anything else. All you need is the conviction that the current products/services offered in that domain can be bettered. And who else can do this better than you.
Passion gives you reason enough to assume that no one else can fit the bill better. More so, being passionate about it, you will be brimming with ideas that can bring about a change and take your business forward.
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