Media experts say that the aggressive right-handed batsman and wicket-keeper is in the limelight for being in good form and that has led to his stock shooting up in the IPL auction. He was acquired for more than the bidding price for seasoned players like Dravid, Ganguly and Sachin Tendulkar.
After the Twenty20 World Cup win, Dhoni has become a hot favourite with the advertisers too. His endorsement rates are said to have shot up from around Rs 1 crore per brand to nearly Rs 1.75 crore per brand, according to advertising and media industry estimates.
He endorses countless brands such as Pepsi, Reebok, Exide, TVS Motors, Mysore Sandal Soap, Videocon, Reliance Communications, Reliance Energy, ORIENT PSPO fan, Bharat Petroleum, Titan, GE Money and Siyaram, among others.
India's tour of Australia: Complete Coverage
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