SBI Life launches multi-lingual website

Private insurer SBI Life Insurance today launched multi-lingual website in nine Indian languages to facilitate communication with customers in the language they are comfortable with.

The website will provide information in Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Bengali, Kannada and Punjabi.

"In line with our customer centric business philosophy, the multi-lingual website has been created to facilitate communication with customers in the language they are most comfortable with. The initiative is aimed at further simplifying customers' understanding about our products and services so as to enable them to make well-informed

decisions before investing their hard earned money," SBI Life Managing Director and CEO M N Rao said in a release.

To reach out to rapidly increasing online audience, the company recently strengthened its presence on the online medium.

With India crossing the crucial 100 million internet users' mark in December 2011, SBI Life's initiative assumes significance given the fact that a large section of internet usage would emanate from tier-2 and tier-3 towns where web users prefer to browse content in their native language.

The company, which is joint venture between the State Bank of India and BNP Paribas Cardif, has a market share of 18.9 per cent among private life insurers and a total market share of 5.2 per cent.