It's a gorgeous kaleidoscopic of myriad patterns that took centre stage with Alia Bhatt's stunning sari at the 2024 Joy Awards and Janhvi Kapoor’s vibrant dance costume in the song Daavudi from Devara.
The Ajrakh print's captivating history is inextricably woven into our fabric, tracing back to the Indus Valley between 2500 and 1500 BC.
Testament to cultural resilience and the artistic mastery of resist dyeing techniques, the Ajrakh print can be glimpsed in the relics of the past such as the iconic bust of a king-priest discovered in Mohenjo Daro, depicted wearing a shawl adorned with patterns that are believed to be an early form of Ajrakh (external link).
The colour scheme has been inspired by the cosmos, symbolising different times of the day.
The deep blues capture the vastness of daytime, crimson evokes the warmth of sunset and black represents the mystery of night, with delicate white patterns scattered like stars. Its intricate designs reflect both geometry and the heavens.
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