Is This The New Celeb Makeup Trick?

Makeup, as Marlen Komar says in Bustle (external link), was considered war paint at one point. It was also considered as a tool to weaponise beauty.

Eye shadow originated in ancient Egypt, made from black and green powders to ward off the evil eye and prevent infections. In India, kajal was used as protection against nazar.

The use of bold blue eye makeup became mainstream in the 1960s when Elizabeth Taylor’s Cleopatra hit the screens and with the rising popularity of the 'flower child' look from the Hippie movement. It symbolised a free-spirited and rebellious persona, often reflecting qualities which were non-conventional for its time, says Dazed Digital (external link).

Consequently, striking blue eyeshadow was often associated with women who rejected conventional norms.

Hindi cinema's beloved Helen frequently wore this shade in her movies.

Many years later, Komokila, the character played by Urvashi Dholakia in the hugely popular serial Kasautii Zindagi Ki, used icy blue eyeshadow that complemented her greyish-blue contact lenses.

Over time, Komolika has become a favourite among youngsters because she could express oneself and embrace an individualistic signature look. Currently, she is trending because boldness is now considered the new standard of beauty.

Bollywood stars too are adopting mermaidcore-inspired iridescent blue and purple eye makeup; it's a great look for a night about town or a fun party.

>>MORE GLAMOUR FEATURES