As the market grows young, old brands go under the knife. In 1897, a young man named...

Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for...

Business Standard Annual Brand Derby picks Bingo as the most successful launch.

Selling a luxury home isn't about the space, it is about the lifestyle.

With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular...

Voltas has entered the water treatment business and undertaken a project at Salt Lake...

How three international brands plan to compete with UB and SAB Miller.

Welcome to the world of silent commercials, with a sales pitch that's not...

Welcome to the world of silent commercials, with a sales pitch that's not...

The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from...

The Indian cable and satellite universe is already packed and in the coming months it...

How Motorola climbed from No. 5 to No. 2 in 12 months?

Hindustan Unilever is associating with small-format retail through its Super Value...

Britannia executives were, however, non-committal on whether the company had initiated...

Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company,...

Mumbai is on the verge of being dislodged as the advertising capital of India. In...

While everyone from economists and management consulting firms use the promise of a...

Mattel step may improve toy quality in India.

Kingfisher will be available in markets in France, Finland, Portugal and Canada by the...

Picking up the consumer switch to healthier drinks, Nestle India is expanding its...