Sonali Chowdhury

All stories by Sonali Chowdhury

Start-ups, here's how to manage your employees
Rediff.com4 May 2015

Managing human resources remains a major and under-appreciated challenge for most...

Best ways a brand can reclaim its reputation after a crisis
Rediff.com14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Big sale: Lessons for retailers to keep customers happy
Rediff.com20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to...