AUTHOR

Sayantani Kar

All stories by Sayantani Kar

Vodafone rings in the need for speed for IPL
Rediff.com8 Apr 2015

The company has booked around 350 spots for the 2015 tournament.

Old Spice: No longer the mark of a man?
Rediff.com20 Mar 2015

In India, there is still a long way for Old Spice.

Frooti grows up with a new look
Rediff.com16 Mar 2015

Since its launch in 1985, Frooti has been an instant hit with kids.

Motorola's dreams held firm by its backbone
Rediff.com12 Mar 2015

For Motorola, there is one mega distributor, Flipkart.

Raymond and the many shades of its 'complete man'
Rediff.com2 Jan 2015

Raymond was one of the first to start organised apparel retail in India.

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters
Rediff.com9 Oct 2014

Scooters such as those from Kinetic Motors had become gearless by then and were no more...

Will Blackberry's odd shaped, big-screen Passport work in India?
Rediff.com29 Sep 2014

The voice-assistant and intuitive text search are other features which Lalvani says...

What makes Big B the Shahenshah of brands
Rediff.com18 Sep 2014

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in...

Vodafone's branded plan brings post-paid focus
Rediff.com12 Sep 2014

With Airtel and RCom already having launched their special offers for post-paid...

40 Years Ago...and now: Earning respect for the ad craft
Rediff.com11 Sep 2014

Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks...

Ads focus on older generation, joint family
Rediff.com3 Sep 2014

Advertisers look at large families as target audience and speak to the 50-year old plus.

'Nokia Android intends to give consumers the best of both worlds'
Rediff.com11 Mar 2014

While critics doubt if the new brand would be continued once Microsoft completes...

HUL targets youth channel to showcase its best selling brands
Rediff.com7 Mar 2014

HUL is keen to redefine the way in which brands tell their stories to consumers.