Parle's Poppins reaches out to older children with a new communication.

Indian consumers' perceptions of the state of their personal finances are also...

"The toughest part was continuing to believe that we could do it," Tata told...

Star One, a general entertainment channel that attained popularity with its reality...

In an increasingly employee-friendly world and one where jobs chase workers, rather...

Pankaj Ghemawat is dismissive of the obsession with growth and scale economies -- he...

Separating the roles of chairman and chief executive officer increases the...

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

How three international brands plan to compete with UB and SAB Miller.

There have been several, high-profile name changes in 2007 and interestingly, many of...

Written by experts in management, business and strategy, these books promise to be...

It is understood in organisations across India that work will come to a near standstill...

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an...

An interview with Robert Tucker, president, The Innovation Resource.

The billion-dollar tags on recent buys by India Inc only underline the caution with...

Coca-Cola India's first corporate campaign isn't about the drinks.

Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries,...

Binani Cement is banking on extensive coverage and celebrity endorsements to help build...

Delhi-based market research consultancy Market Pulse spoke with close to 350 consumers...

Compared with the last round, there is a sharp rise in Indians' concern over the...