From social media influencers to #metoo, 2018 was a 'brand' new year
Rediff.com29 Dec 2018

What sets 2018 apart from previous years is the magnitude of the shocks that hit our...

The one mythology lesson everyone in marketing must learn
Rediff.com23 Mar 2018

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale.

Lessons of Paris's Louvre need to come to India!
Rediff.com4 Aug 2017

Adding oomph to an ageing brand?. When the first wrinkles appear, the search for the...

When prestige brands become less snobby
Rediff.com9 May 2017

There is a beguiling allure to 'masstige' brands, which trade places up and down the...