Ankita Rai, Sonali Chowdhury And Rohit Nautiyal

All stories by Ankita Rai, Sonali Chowdhury And Rohit Nautiyal

Will Maggi succeed in recreating the old magic?
Rediff.com16 Nov 2015

A comeback without a digital plan may turn out to be futile.

Cars, phones that impressed consumers with their amazing features
Rediff.com20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking...

How e-commerce firms are making money from 'returned' products
Rediff.com29 Sep 2015

High return rates in the e-commerce space are making a dent in the margins of e-retailers.

Lessons Nestle must learn from its big mistakes
Rediff.com17 Aug 2015

Lessons Nestle must learn from its big mistakes

How you can retain the start-up magic
Rediff.com11 May 2015

How do you balance the demands of an expanding business with the desire to retain the...

Start-ups, here's how to manage your employees
Rediff.com4 May 2015

Managing human resources remains a major and under-appreciated challenge for most...

Best ways a brand can reclaim its reputation after a crisis
Rediff.com14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Meet the Jabong founder: A man who wears many hats
Rediff.com20 Feb 2015

Entrepreneurship hasn't been a cakewalk for him, says Sinha.

Big sale: Lessons for retailers to keep customers happy
Rediff.com20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to...

'You cannot demand patriotism from foreign investors'
Rediff.com22 Sep 2014

Any investment proposal in India has to be cleared by the Cabinet which leads to a...

Factors that helped Honda's turnaround
Rediff.com15 Sep 2014

In this industry, a company's strategy needs to be adaptable in order to keep up with...

'The need to look outward is common to both India and China'
Rediff.com1 Sep 2014

No Indian auto brand (including Tata or Mahindra) is well-known globally.

'Opening up rural markets is our topmost priority'
Rediff.com9 Jun 2014

The processor is just 5 per cent of the overall cost of a computing device.

Online firms push for products from lesser known labels
Rediff.com19 May 2014

This issue assumes greater importance if you are a managed marketplace in the...

Marketing guru Philip Kotler returns to India
Rediff.com17 Mar 2013

'Indian managers must find ways to bring down the cost of goods and services to include...

Can these e-business ideas of the West work in India?
Rediff.com31 Dec 2012

Online business owners are tweaking some successful and some not-so-successful business...

How IIM-A incubatee is changing bus ticketing
Rediff.com31 Dec 2012

A start-up looks to build on its inventory management platform for bus operators and a...

Starbucks CEO on what makes a great leader
Rediff.com5 Nov 2012

Like parents, leaders make tough choices, says Howard Schultz.