Meet Krishna Das, a chant master, whose rock 'n' roll kirtans are a growing rage in...
Mala Sekhri, COO, Lifestyle Division, India Today Group talks about how the magazine...
The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.
Sylvie Ouziel speaks on some of the key issues companies are facing post-recession, the...
Korn/Ferry is a global leader in executive search. For the quarter ended July 2009, its...
Reasserting its emotional connect with consumers -- something that is at the core of...
How President and Managing Director Karl Slym is steering General Motors India after...
Parle's Poppins reaches out to older children with a new communication.
"The toughest part was continuing to believe that we could do it," Tata told...
Star One, a general entertainment channel that attained popularity with its reality...
In an increasingly employee-friendly world and one where jobs chase workers, rather...
Separating the roles of chairman and chief executive officer increases the...
Videocon finally brings together its celebrity ambassadors for a brand-building campaign.
How three international brands plan to compete with UB and SAB Miller.
There have been several, high-profile name changes in 2007 and interestingly, many of...
It is understood in organisations across India that work will come to a near standstill...
Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an...
An interview with Robert Tucker, president, The Innovation Resource.
Coca-Cola India's first corporate campaign isn't about the drinks.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries,...