AUTHOR

Ambi Parameswaran

All stories by Ambi Parameswaran

How Indian Weddings Got So Big, Glitzy
Rediff.com1 days ago

What was once a solemn Vedic ritual is today a celebration for the entire extended...

Can Kirana Stores Beat The Q-Com Threat?
Rediff.com30 Sep 2024

Indian kiranas are agile enough to face the q-com challenge, but it's going to be a...

Where Do Religious Tourists Go?
Rediff.com29 Jul 2023

19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious...

How Useful Is Nutrition Information?
Rediff.com9 Jun 2023

How do you bring about better nutrition consciousness in a society that is quite...

Make Your Network Your Net Worth
Rediff.com15 Nov 2022

'Who you know today will determine who you know tomorrow.' 'Becoming an expert in your...

What The Future Holds For MBAs In India
Rediff.com15 Feb 2022

Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long...

COVID fallout: Markets crowded, but malls empty
Rediff.com17 Dec 2020

What can malls do to entice customers? Brand coach Ambi Parameswaran has a few...

Do you believe in yo-yo dieting?
Rediff.com27 Dec 2019

Two decades ago when someone said, "I am on a diet," you assumed they would be eating...

Influencing the influencer
Rediff.com22 Oct 2019

'An influencer is expected to have upwards of 100,000 followers across various social...

What's in a brand name?
Rediff.com22 Mar 2017

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding...

How to win in a market where 'free' is no longer suspicious
Rediff.com3 Mar 2017

Dissing rivals is not going to cut much ice with today's millennials who don't think...