Steve Irwin, the popular television presenter better known as the 'Crocodile Hunter', died the way he lived -- on the wild side.
The 44-year-old was filming an underwater documentary when he was killed by a stingray barb.
An exuberant and fearless showman, he popularised Australian phrases around the world, and will be remembered for his use of the word 'Crikey!'
Also aiding his global following were his pro-conservation, environmentalist approach and his encyclopaedic knowledge and love of crocodiles.
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However, he had his critics too. The People for the Ethical Treatment of Animals slammed him, saying it's 'no shock at all' that Irwin died the way he did. It also branded Irwin a 'cheap reality TV star.'
'He made his career out of antagonising frightened wild animals. That's a very dangerous message to send to children," a PETA spokesperson said.
Photograph: Justin Sullivan/Getty Images
Also read: A memorial service for 'Crocodile Hunter' Steve Irwin