News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

Home  » Sports » Sher-e-Jalandhar, Dynamos get sponsors

Sher-e-Jalandhar, Dynamos get sponsors

Source: PTI
January 25, 2005 15:43 IST
Get Rediff News in your Inbox:

Western Union Financial Services Inc., a money transfer company, announced that it would sponsor two Premier Hockey League teams -- Sher-e-Jalandhar and Chandigarh Dynamos -- for three years.

Sher-e-Jalandhar are currently leading Tier I of the league with eight points while Chandigarh Dynamos are at the top of Tier II with 15 points from five matches played and won so far.

"Through this sponsorship of the Punjab hockey teams, we endeavour to create awareness and encourage the game among the Indians all over the country and lift the profile of the Punjabis in the game to even greater heights," Rajiv Garodia, regional marketing manager, South Asia, Western Union Financial Services, said.

Sher-e-Jalandhar captain and Indian forward Gagan Ajit Singh said, "We play with complete commitment and for the love of the game. If companies come forward and support the game in terms of sponsorship, it works as additional encouragement.

"A game attracting sponsorship also symbolises its growing popularity and helps a lot in attracting fresh talent to the sport," Gagan Ajit was quoted as saying in a statement.

Western Union is soon going to launch a national-level marketing campaign to promote the two teams. This will include a multimedia campaign comprising press, television and merchandising with special focus on Punjab, the statement said.

Get Rediff News in your Inbox:
Source: PTI© Copyright 2024 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.

India In Australia 2024-2025