The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
Pitch Madison says advertising expenditure will grow 13.5% this calendar year
This is not the first time Reliance has eyed a stake in the club.
GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.
Television as a category would see a lower rate of growth at 8% vis-a-vis 10% last year.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
According to data collected by AdEx India, advertising by retail industry reported a 12 per cent increase on television during January-May 2007 compared to the same period last year.
According to a report, Shah Rukh Khan endorses the maximum number of brands on TV, followed by Katrina and Kareena.
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
According to AdEx India data, skincare advertising on TV increased by 42 per cent in 2006, with 40 per cent of the ads catering to fairness creams.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
According to the latest report by AdEx India, a division of TAM Media Research, the growth in Internet portals' overall ad volume on TV during the period was dominated by 'Shopping Portals 'which recorded a maximum rise in advertisements per day. According to the report, average advertisements per day saw a rise of 240 per cent in January-August 2007 over the January-August 2006 figures.
Radio recorded the steepest 58 percent rise of course, over a smaller base.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
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