Seeking to match her bete noire, Dravida Munnetra Kazhagam President M Karunanidhi, AIADMK chief J Jayalalithaa showered freebies in the manifesto, which she released in Tiruchirappalli after filing her nomination from the temple town of Srirangam, moving away from the rural Andipatti constituency.
In a bid to woo women voters, Jayalalithaa promised four gm of gold for the 'thali' (mangalsutra) free of cost to the poor, besides cable TV connections at subsidised rates.
The freebies promised by AIADMK marks a U-turn from Jayalalithaa's opposition to such populist schemes announced by the DMK in 2006 elections, which was perceived to have tilted the balance in its favour.
Apparently targeting the Maran brothers who hold a near monopoly over the cable TV distribution across the state, she also promised nationalisation of multi-system operators.
Sumangali Cable Vision, owned by the Sun Network of media baron Kalanidhi Maran and his brother and Union Minister Dayananidhi Maran, grand nephews of Karunanidhi, presently commands a virtual stranglehold over the cable TV business.
The AIADMK, if voted to power, would provide free bus passes to all citizens aged over 58, a sugarcane procurement price of Rs 2,500 a tonne, a restructured health insurance scheme for all and a special scheme for the welfare of Sri Lankan Tamil refugees, now lodged in camps across the state, she said.
Four sets of uniform and footwear for students, 20 litres of mineral water a day to Below Poverty Line families, six months' maternity leave for women and Rs 12,000 as pregnancy allowance have also been promised.
The party assured assistance ranging from Rs 1000-Rs 5000 for students from class X onwards in government and private schools, with a view to bring down the school drop-out rate.
Old-aged persons abandoned by their wards would be lodged in homes and provided three meals a day, free medical aid and library facilities, according to the manifesto.
The AIADMK manifesto has not only tried to take a leaf from the DMK manifesto about several major schemes, but also sought to go beyond it in some areas.