Bajaj Finance, Airtel To Create Fin Services Platform

Tue, 21 January 2025

12:48

Aathira Varier/Business Standard

Bajaj Finance has entered into a partnership with Bharti Airtel to create a digital platform for financial services.

With this pact, the telecom company will progressively offer most of the non-banking financial company's retail financial offerings to all its 370 million customers.

'The platform will service 375 million customers and the over 1.2 million strong distribution network of Airtel through Bajaj Finances diversified suite of 27 product lines. It will use the distribution heft of more than 5,000 branches and 70,000 field agents,' Bajaj Finance said.

Airtel will initially offer Bajaj Finances retail financial products on its Airtel Thanks App. This is for seamless and secure customer experience, and later through its nationwide network of stores.

'The partnership is a significant step towards harnessing technology through financial inclusion,' Sanjiv Bajaj, chairman and managing director, Bajaj Finserv, posted on social media.

'The combined reach, scale and distribution strength of the two companies will serve as the cornerstone of this partnership and help us succeed in the marketplace. We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business,' said Gopal Vittal, vice-chairman and MD, Bharti Airtel.

Today, we are trusted by over 1 million customers and our vision is to make Airtel Finance a one-stop shop for all the financial needs of our customers, Vittal added.

So far, two products of Bajaj Finance have been piloted on the Airtel Thanks App and the firms expect to have four products of Bajaj Finance available on app by March. These include gold loan, business loan, a co-branded insta EMI card and personal loan.

Airtel will progressively offer close to 10 Bajaj Finance financial products within this calendar year. Airtel customers have the opportunity to apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App and later through its stores.

Airtel-Bajaj Finserv EMI card provides access to a range of offers available to Bajaj Finance customers.

TOP STORIES

Khalistanis target Jaishankar's convoy in UK, India reacts

The group waving separatist flags was barricaded and monitored by a significant police presence outside the venue on Wednesday night, with officers rushing to restrain the man as he ran past the barricade in an attempt to block the path...

'India know the surface, but we're ready for scrap'

The Kiwis arrived in Dubai on Thursday evening ahead of the ICC showpiece's title clash against India on March 9.

SIT to probe sexploitation of girls in Raj town

Five minor Hindu girls were allegedly sexually exploited and blackmailed by Muslim accused in the Beawar district of Rajasthan.

Babbar Khalsa terrorist wanted to attack Maha Kumbh

Among the seizures made are three active hand grenades, two active detonators, one foreign-made pistol and 13 cartridges of foreign make, the officer said.

Shami is a criminal: Barelvi cleric

'It is the responsibility of all Muslims to follow the rules of Shariat. Fasting is obligatory in Islam. If a person does not keep a fast intentionally, he is considered a sinner according to Islamic law.'