Reliance Takes Campa Cola To UAE

Wed, 19 February 2025

12:32

Over a year after resurrecting the 1970s iconic brand, Reliance Consumer Products has now taken home-grown Campa Cola to the global stage by launching it in the United Arab Emirates.

The cola brand was launched at Gulfood, an F&B sourcing event, on Tuesday. It is being launched in the UAE with Agthia Group, a leading F&B company from the region.The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero.

"We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago," Ketan Mody, COO, RCPL said.

-- Sharleen D'Souza, Business Standard

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