Goods worth USD 9.2 bn sold online during festive sale this year: Report

November 12, 2021 12:42

Online platforms logged sales worth USD 9.2 billion (about Rs 65,000 crore) during this year's festive sale, up about 23 per cent over last year, according to consulting firm RedSeer.

RedSeer had predicted that online platforms are expected to potentially clock USD 9.6 billion gross GMV (Gross Merchandise Value) during the entire festive season this year, as against USD 7.5 billion (about Rs 52,000 crore) last year.

"A slew of new launches and easy financing options meant that Mobiles continued to remain the most widely-sold product category during this time, accounting for more than a third of the total GMV," RedSeer said in its report.

With hoards of people finally getting to leave their homes after months of lockdown, the Fashion category witnessed a resurgence like never before. Driven by consumers' desire to refresh their wardrobes and new innovative business models catering to shoppers in tier 2 cities, the sales of Fashion items via online channels doubled this year, RedSeer said.

On the other hand, the categories that witnessed subdued growth this year included the likes of home furnishings, home dcor and other electronics, it added.

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