Modi Sarkaar moots keeping condom ads off air during the day

October 03, 2015 09:45

The Centre is examining a proposal to confine television ads for condoms to late-night hours.

The I&B ministry has taken up the matter amid what officials claimed was a "flood of complaints" from sections of viewers, including politicians.

"There is currently no restriction on condom advertisements. They can be shown at any time of the day and on any kind of channel, but this might change in the future as we're taking a fresh look," an official in the broadcasting division said.

Television content is classified into two groups -- general (G) and restricted (R).

While general content is considered suitable for unrestricted viewing, the restricted content can only be aired between 11pm and 5am and is not intended for young viewers.

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