There's a nice ring to the title of Priyanka Chopra's new movie, The Sky Is Pink,
The sky is certainly not the limit when it comes to Bollywood's love for the shade.
We witnessed an onslaught of pink lehengas earlier this year and the obsession is still going strong.
Sukanya Verma looks at different ways to rock the candy colour.
Mouni Roy
The Made in China hottie adds a pop of pink to the pristine beaches of Thailand in her chic swimsuit.
Diana Penty
Head to toe in pink, 'candy girl' Diana's super powers come in the brightest shade of the colour.
Katrina Kaif
Kat likes it floral and feminine, and she emphasises it in her pastel pink sari.
Tanishaa Mukerji
The former Bigg Boss contestant gives the sari a striking twist in crinkly fabric and shocking pink.
Kiara Advani
Sharara, sharara -- what do you think of Kiara's printed in pink fashion remix?
Karishma Tanna
Why sweat in the gym in boring black when you can look as fit and fabulous as KT in fifty shades of pink?
Sara Ali Khan
Pink hoop earrings, pink striped pants, pink nails, Sara has all her bases covered.
Ankita Lokhande
A sharply cut pink pantsuit is all the power Ankita needs to seize the day.
Deepika Padukone
Shiny pink pumps do the trick for this leggy Bollywood belle.
Parineeti Chopra
Can we interest you in a lively pink purse to break the monotony of a stripes and denim look like the Hasee Toh Phasee star?
Shilpa Shetty Kundra
If you follow the Baazigar star's Instagram account, you'll be familiar with her love for pink.
Her feed is full of fashionable in pink avatars.
Here's one that caught our eye most recently.
Tara Sutaria
See the world through rose-tinted glasses like the alumna of Student of the Year 2.
Karisma Kapoor
Blush lips, light pink casuals-- such a natural fit for Lolo's rosy demeanour.
Disha Patani
Pink eyeshadow may not be everyone's cup of tea, but sure looks good on the bold and beautiful Bharat star.
Shraddha Kapoor
The leading lady of Saaho and Chhichhore shows how to rock a pair of pink tassel statement earrings in style.
Kareena Kapoor Khan
Why only a pop when you can splash in pink like uber glam Bebo?
Ranveer Singh
Because why should girls have all the pink?