Bollywood ladies ace cleavage fashion!

Bollywood's women are way ahead of their western counterparts where the latest cleavage fashion -- called squoob -- is concerned. Take a look.

The 'squoob' -- short for squashed boobs -- seems to be the latest trend in cleavage among Hollywood celebrities these days.
 
The Sun coined the term after a number of celebrities stepped onto the red carpet sporting rather unnatural cleavage thanks to tight-fitted dresses.
 
'The squashed boob effect at the top -- the squoob -- is the result of the clever shaping required to create the perfect hourglass figure,' the newspaper said.
 
Madonna's 'squooby' pose with her Golden Globe award caught our eye and that's when our gaze turned to the desi tinseltown.
 
Turns out, Bollywood beauties have perfected the craft already. Take a look!

Bipasha Basu

Never one to shy away from flaunting her gym-toned body, the actress dons yet another seductive avatar for a self-titled song in her new film Jodi Breakers.

This happens to be just one of her squooby looks -- she's been amply using saris and skimpy halter blouses to replicate it at other times too.

After Veena Malik showed up with her item number in the Akshaye Khanna-starrer Gali Gali Chor Hai, everything else pretty much receded in the background.

The Pakistani actress/model obviously knows how to wear her choli!

Aishwarya Rai Bachchan relentlessly persevered even after a string of fashion disasters and bad press on the Cannes red carpet.

And her quest brought her here -- a white strapless Roberto Cavalli gown for the 2009 Cannes red carpet.

The voluminous gown and a colour-coordinated hubby vied for attention along with the squoob here!

Mallika Sherawat has been so relentless in her bid to promote the squoob at the Cannes red carpet, we would, in all likelihood, fail to spot her if she wore something conservative.

The actress arrived in an Anita Dongre lehenga with a barely-there choli for The Myth photocall in 2005.

For this starlet, squoobs may well be passe now.

She's moved on to C-strings and other better things. Of course, cleavage obsession hasn't completely left this item girl yet.

The voluptuous Ameesha Patel is really appreciative of her assets and it shows in her choice of outfits for social dos.

This one from the Man's World magazine really kicks it up a notch. Pun intended.

Lara Dutta is a sharp dresser and so this one looks more like the work of a misguided stylist.

The actress wore a beige Gustavo Cadile gown to the 2010 IIFa awards in Colombo.

Gul Panag clearly wanted her squoobs to do all the talking as she kept her hairdo and make up simple when she attended the Stardust awards in 2008.

You can't really portray a sex siren without a squoob now, can you?

So Vidya Balan rose to the occasion and did the perfect Silk act in The Dirty Picture. Push-up cholis played an important role in the process.

The actress sported a Monisha Jaisingh sequinned dress for the cover of Verve magazine in 2009.

The squoob here results from the pose and not from the dress.