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What I feel is attraction, says the hero, Raghu, his name appearing on a matchbox. Gayatri takes a drag of a cigarette and renounces love, while the other girl -- her name Tara appearing on a Keo Karpin oil bottle -- talks of doing away with nonsense and bluster.

There's a lot of kitsch in the trailer for Shudh Desi Romance, but it's more than outweighed by some crackling lines of dialogue and the promise of natural performances. And the vibe feels tremendously fun.

Most of this has to do with the film's writer, that genius called Jaideep Sahni who indulges frequently in strong flavours while managing still to craft dialogue that rings true. And then there's the fact that its directed by Maneesh Sharma, whose Band Baaja Baaraat was so excellent. The freshness here looks authentic.

Shushant Singh Rajput, Parineeti Chopra and Vaani Kapoor are all looking potentially interesting, at least from the bits on show. They're a fun young cast -- two of whom are proven talents with genuine sparks -- and for now we're definitely intrigued. Bring on the masala.

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