The Coke ads
Aamir was on a roll when he did these witty Coke ads. Let's break it down for you [clockwise from the top].
Aamir as a Tapori: Looking every inch the character he was playing, Aamir made the word Coca Cola synonomous with 'Thanda'. Hence 'Thanda matlab Coca Cola'.
A paan-chewing Hyderabadi soft drink vendor: Aamir looked the part with a purple shirt, paan-stained lips and kohled-lined eyes. Here he curses his luck after a girl (Rimi Sen) calls him bhaiyya after having a Coke.
As a Sherpa: Grinning like the village idiot, we almost didn't recognise Aamir, dressed as a Nepali guide. His constant refrain to a sightseeing couple? 'Thanda matlab Coca Cola'.
As a Bihari: Aamir put on a Safari suit, oiled his hair, and urged people to buy the drink, as it cost only Rs 5.
As a Jat: Here, Aamir was a rough and tough Jat sporting a stubble. He tells some girls looking to quench their thirst that Coke was so precious that people kept it hidden in wells.
As a Bengali: Aamir sported oily curls, a droopy mustache and spectacles -- a perfect Bengali babu look. But what he was lecturing here was not literature or music but on Coke.
Listen to:
Cool item numbers
Also See: 'There won't be another Rang De Basanti for me'