SRK's enthusiasm rubbed on his colleagues-cum friends as well. Along with director Aziz Mirza and co-star Juhi Chawla, he set up a production company, Dreamz Unlimited. Though their first and second ventures -- Phir Bhi Dil Hai Hindustani and Asoka -- were wash-outs, the troika got third time lucky with the musical love story, Chalte Chalte.

The actor also co-produced Kaal along with buddy Karan Johar. Lately, the astute and ambitious Khan has been producing under his banner, Red Chillies Entertainment.

While the Amol Palekar helmed Rajasthani fairy tale, Paheli didn't click big, Farah Khan's Main Hoon Naa and Om Shanti Om did spectacular business at the box-office.

Also Read: SRK, a rage in Germany

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