Krishnan who is also the producer of the film under Krsna Cinema describes M3V as the first metro movie in Tamil cinema.
But a metro movie?
"Yes, this is a slick city movie which targets the educated and urban audience who work in the IT, ITES and BPO sector. You may call it a niche audience. The movie deals with the lifestyle of these city dwellers -- their existential issues, goals, beliefs, love lives, passion and values."
"The script is decidedly urban with no cliches. It has an internationally acceptable story idea, with matching script, setting and filming. It has world class music by Aslam Mustafa, contemporary costumes, smart cast and stunning locations," the filmmaker adds.
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