It has been seen that film stars can go to any length to market a film or product, from pronoucing themselves dead or 'ending' their marriage.
Arbaaz and Malaika Khan are not the only ones in the business to go to any lengths for a few minutes of fame and of course, the big money.
We take a look at instances when stars have gone out of their way to promote their films or brands.
Arbaaz Khan-Malaika Arora
The couple leaked the news that they were heading for a split. Malaika even claimed that Arbaaz was going to re-marry. Two days later, the couple kissed and 'made up,' revealing that the split was just a publicity stunt for a beauty product.
We wonder how they explained the 'split' that was splashed all over the newspapers to their five-year-old son.
Also see: It's 'make-up' time for Arbaaz & Malaika!