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Shah Rukh, who sports a moustache in the film, continues, "People will not come only to see me in a moustache.
"They will come to see the film's story, and that is brilliant. I especially appeal to the women of our country to watch the film because Paheli will touch their lives.
"This film asks whether a woman must stay with a man only because she is married to him. It also says that love is the most important thing in life."
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