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Did the failure of Asoka disappoint you?

People said it was ahead of its time. Somehow, somewhere, we weren't able to hold the audience's attention. We were to blame. I don't think the audience ever goes to a film with the intention of rejecting it.

Either the audience is entertained, or not. If you don't like a particular food, you won't eat it. As simple as that. We make films for the audience. And we better make it entertaining.

I think Phir Bhi Dil Hai Hindustani was a fantastic entertainer on the commercialisation of television news. When it came, the concept of cut-throat TV journalism hadn't really caught on. But look at what's happening now.

At Sunil Duttsaab's funeral, there were huge crowds of journalists and fans jostling to grab stars' attention. It took away from the solemnity of the occasion.

Swades also told a truth about the quality of life, though it was not as entertaining as Phir Bhi Dil Hai Hindustani. It's like this: A film on the life of Mahatma Gandhi cannot be made deliberately entertaining. Every theme has its own mood and tempo.

And that mood and tempo is established from Frame 1. From the promos of Paheli to the credit titles, I hope the mood of the movie comes across to the audience. I love comedy, but Paheli isn't a funny film, though it does have light moments.

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