Girls like Mallika Sherawat and Sameera Reddy seem willing to go much further.
I don't blame the girls, producers or directors. Our audiences are so hybridised. Our films cater to A , B and C centres.
At the end of the day, this is a money-making business. And if these girls become overnight sensations after doing such roles, good for them! For some reason, even the multiplex audiences who have seen enough skin in Hollywood films want to see these Bollywood skin flicks.
Today, I have started questioning the success of Jism. Why did it work? Was it the sexual content? Because everything with a sexual content worked after that, irrespective of the cast and director.