It all started with Mallika's debut film Khwahish opposite Himanshu Malik. The film made more news for its 17 kisses and a crab on her breast than the script or performances.
Besides, Mallika was very vocal about the steamy scenes in the film.
Take a few examples, courtesy an earlier rediff.com interview: "Buying condoms on the wedding night was hilarious; when the hero [Himanshu Malik] tries to feel her, she draws the line, restricting the adventure to mere kissing."
"These 17 kisses will land me in the Guinness Book!"
"In an industry full of nepotism, I have made a mark."
"I feel sad for actresses who are not sexy. Poor things, yaar! I am happy to be a sex symbol."
The hit, coupled with her fiery statements, immediately made her hot property.