Dabur
The Dabur ads, which have still not been aired on television, boast of direction by Arjun Sablok (Na Tum Jaano Na Hum), cinematography by Kiran Deohans (Aks, Kabhi Khushi Kabhie Gham), and sets by Sharmista Roy (Dilwale Dulhania Le Jayenge, K3G, Koi... Mil Gaya). Adman Prasun Joshi (author of the Thanda Matlab Coca-Cola catchline) has scripted and supervised them.
The two-year deal will see Bachchan as the brand ambassador for Dabur's healthcare products. According to the contract, Bachchan is required to shoot for the ads for seven days a year, eight hours per day. He has been reportedly paid Rs 8 crore.